Spring 2010 In Wine Country
There's been a lot of hub bub lately about the current state of affairs in wine country. Below, David Ashcraft talks about the Spring 2010 market. What is really going on in wine country? Watch the video below and read the following articles to see how misinformation can go a long way to distorort the perception of the wine country market.... Things are rarely as bad as they seem and sometimes not nearly as bad as reported.
March 10, 2010
David Ashcraft, NBC News
March 11, 2010
Email From David To Clients & Industry Players...
"Recently there have been a number of news articles focusing on doom and gloom in wine country. There’s no doubt we’ve had our share of challenges with this economy. Earlier this week I was contacted by NBC News wanting to do a story with winery related doom and gloom in mind. I mentioned to the reporter that she wasn’t going to find any wineries in distress that would be willing to talk about their failings. In lieu of that I suggested she contact Ben & Tara Sharp of Capture Wines, a new label that is an exception to the current “rule” / media focus. They are finding fabulous success for a new luxury brand in these trying times. This is especially gratifying for me because I brokered the purchase of the estate vineyard , Tin Cross Vineyards (the home ranch of Capture), then introduced the owners to Ben & Tara. Hence the creation of Capture Wines.
If you have a moment I think you will find this video interesting. As you will see the news clip sheds some positive light where many others continue to focus only on the negative.
http://www.youtube.com/watch?v=B0pPu0IpDrA
Best Regards,
David Ashcraft"
March 17, 2010
Napa Valley Repsonds - Vineyard market remains stable, Napa Valley Register
"A recent national news story about a surge in foreclosures of wineries and vineyards has left a sour taste in the mouths of many local industry leaders."
"Napa Valley Vintner spokesman Terry Hall said concern about vineyard foreclosures was a “lot of hype” and pointed to other indicators that suggest the region is on sound footing."
See the full article here
March 19, 2010
More Follow Up From The Wine Industry - Reports of winery flops are overblown, San Francisco Business Times
Despite reports that a wave of foreclosures may hit Napa Valley’s wineries and vineyards, there are signs that rumors of Napa’s illness have been exaggerated.
“We have not received calls from folks desperate to sell their wineries,” said Eileen Fredrikson, of Woodside’s Gomberg, Fredrikson & Associates wine industry consulting firm, referring to recent media reports that a number of Napa foreclosures may be in the offing. “As with any industry, there is no one-size-fits-all story.”
See the full article here
